Roaring Mouse Rebrand

A full re-brand for a children's art studio in Seattle, Washington. Roaring Mouse Creative Arts Studio is a place where anyone, young or old, could learn about the joy, freedom and power of embracing the creative spirit. 

The client asked for a new logo and color palette that spoke to the quality of arts education given at Roaring Mouse while retaining the inherent playfulness central to the mission of the organization. In addition to a logo system and color palette, a full stationary suite, e-mail signatures, and style guide was created for Roaring Mouse. 

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Pictured above is the hero logo, which is used prominently on all printed materials including business cards, letterhead and gift certificates. 

Logo color variations

A sampling of possible color variations that the logo can employ. 

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Style Guide

The full Roaring Mouse Master Style Guide, outlining logos, color systems, and stationary for future Roaring Mouse brand expansions. 

Color system

Detailed explanation of the logo color system. 

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Primary Color palette

Detailed color information for the six primary colors in the Roaring Mouse color palette. In total, there are 14 distinct colors in 3 tiers for use across the brand. 

Stationary Suite

Letterhead, gift certificates, business cards and envelope seals for the Roaring Mouse printed collateral.